Craze of being " fair " in South Asia. And their pathetic ads.

Accept it or not,  there is this mentally " fair means beautiful/ lovely "  in  our culture. And this is from so long.

Every mother tells his son  ""I will bring a gori cheti dulhan ( the fairest bride)  for you, beta, just like her !

No pun indented here*. Our boys are obedient. How could  they say no to their Ammis, could they? Actually they can't say No to a gori chti dulhan.



Fair doesn't mean white, milky like the way  the westerns/ Caucasians are. Fair here means some one like Katrina, Kareena Kappor type, fair gals.

 So for being fair  we gals  do bleach, go for whiting creams  and whiting facials.

 The worst is bleaching.

Please, please gals don't bleach your whole face. I have  burned my forehead once. Thanks heaven it was not that severe. I was just 15 but anyway I got my lesson. We all learn form our mistakes, don't we ?

FYI, this product is only to lighten side burns or lady mustaches, not to become white in 15 minutes, but still don't do it at  first place. Go for threading or waxing if they are so visible, but still if you feel threading or waxing  grows out more dark hairs on face (another problem) then go for it but only, only for side burns and mustaches, not the whole face.

Have you ever seen a cloth with bleach spot on it ? Look at it carefully. It will fad color. Same we do with our skin when we use them,  gradually fads original color. Takes away all the shine from skin.

There was also formula creams when I was in collage. Some gals used them, and it worked. I dunno if it is still there. Dermatologist were also involve in making them.There was also rumor that  these FC would cause cancer later.

With the passage of time this  trend is becoming  an obsession. Every other normal cleaner, toning, lotion, moisture, mask, soap is turning into whitening cleanser, whitening lotions, whitening moisturizer , whitening facial cleanser, and whitening foundation. Ponds, Oly, L’oreal, Garnier's new skin range products  are" All White. "

These  products have phenomenal sales in this region because they know we are fool for fair skin and that is why faring products sell here. The fairness cream and bleach adds will mock you to death. 

They make you believe that all the confidence a girl can have, success not be going to school, getting education, degree, acquiring any skill, or doing hard work, but only by using these products. In these add she  gets  marriage proposal, jobs...sky is the limit and all that just by using them. She is happy, her family, friends are happy with her, because she is fair. They will make you believe all the rejection and failure is just because of your dark skin. You are  less attractive and  less desirable with your  dark complexions.   She doesn't smile before, but after using them there is big fat smile on her face. And then emotions..desi emotion..My God.

Almost every Ad is insulting and disgusting but better check this advertisement which is beyond insulting. How desperate and sad she was in the beginning, The crying, the rejection and then BOOM..." Fair and Lovely," she became an air hostess.

Second most disgusting and insulting ad. The guy  tore up the pic because she was dark, and when she became fair, he  gave her flowers. She accepted.

She accepted? How could some one be that desperate?

 If someone do that to me, I will chop his balls.  

The user of these creams  really have no idea how these products  are wasting their  time, money  and making them fool. How these adds  are  putting down people of dark complexions in our region where 70% are  born tad dark, and can't help it. It is a fact  from God.


You know I don't talk in circles. So get it straight no product can ever , EVER make you gori, or gora  Because ...you are no gori or gora. In fact these fairness  and whitening  creams are pretty dangerous. They contain mercury and  dexamethasone, and their prolong usage will damage your skin. Think 100 X before using them

 And how long will you use them? What about legs and arms.They are still kaali.

First their victims were  gals. Now they are targeting men as well.

Oh Guys, are you too gonna have Fair and Handsome cream in your pocket, like almost every gal have fair and lovely in her purse ?

Lets see how much this male fairness will catch on.




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